Our Story

Jaitleys - A sustainable and ethical scarf brand in India

The textile industry plays a significant role in India’s economy, employing the second-largest workforce after agriculture and holding a special place in the hearts of its people. However, the industry has long struggled with worker exploitation, poor use of natural resources, and environmental pollution.

As a responsible brand, Jaitleys recognizes the importance of sustainable manufacturing practices for both the textile value chain and consumers. Our manufacturing facility is SMETA certified by Sedex, which enables us to understand and improve the working conditions and environmental impact of our business and supply chain.

The SMETA audit is incredibly comprehensive and has strict benchmarks that cover all areas of social and environmental impact. It ensures that we have robust procedures in place to deliver on our commitments to sustainability.

When you purchase our exquisite shawls, scarves, and stoles, you can do so with confidence, knowing that Jaitleys is committed to sustainable manufacturing practices. Your support allows us to continue growing in a sustainable way, enriching the lives of our workers, stakeholders, and the community we live in.

Who We ARE?

Jaitleys is a family-owned business with a rich history of weaving premium-quality pashmina shawls, Kashmiri suits, Kashmiri wool shawls, men’s toosh, and silk scarves for women. We take great care in every aspect of the production process, from sourcing raw materials to weaving, embroidery, hemming, finishing, and packing, ensuring the highest level of quality control.

Our reputation is built on using only the best and most reputable sources for our premium yarns, which we supply at fair prices. Our experienced team is committed to delivering exceptional customer support and ensuring that every scarf we weave is a work of art.

At Jaitleys, we take pride in our heritage and our commitment to quality and customer satisfaction. We believe that every scarf we create should be a testament to our dedication to excellence and our passion for the art of weaving.

Jailteys Founder - Sh Sohan Lal Ji Jaitley
Sh. Sohan Lal Ji Jaitley

Our Mission

At Jaitleys, we are committed to delivering high-quality fashion accessories that add value to our customers’ lifestyles. We strive to create sustainable and ethical products that not only look great but also reflect our values as a brand.

Our commitment to sustainability and ethics is evident in every aspect of our production process, from sourcing raw materials to delivering the finished product to our customers. We believe that fashion can and should be both beautiful and responsible, and we work tirelessly to make that a reality.

Whether you’re looking for a luxurious pashmina shawl, a stylish silk scarf, or a warm and cozy Kashmiri wool shawl, you can trust that every product from Jaitleys has been crafted with care and attention to detail.

Our Vision

At Jaitleys, we are committed to becoming one of the leading scarf brands not only in India but also beyond. We believe that our dedication to quality, sustainability, and ethical manufacturing practices will set us apart in the competitive fashion industry.

Moreover, we take our special obligation to the people of Amritsar seriously. As a family-owned business rooted in the community, we are committed to giving back and supporting local initiatives. We believe that our success is intertwined with the success of our community, and we strive to make a positive impact through our business practices.

Through our commitment to quality, sustainability, and community, we are confident that Jaitleys will continue to grow and thrive, becoming a leading force in the fashion industry in India and beyond.

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